Search engine optimization is popular and competitive internet marketing tactic that helps businesses to find online. Every business dreams to take their website on a top of search engine result page in order to gain numbers of clicks, boost the sales, increase the reputation, and generate more revenue. But appearing in SERPs is not a easy to play game but a process that needs a good strategic plan and continuous efforts.
Search engine algorithm not only rates the quality of content but also analyzes the inbound and outbound links, bounce rate, broken and dead links, numbers of online users visit, and many more factors. Hence, you require the collection of ground-breaking strategy and powerful tools that works by meeting with the algorithms, norms, and guidelines of Google. There are dozens of strategies that needs to implement in an effective way to better optimize the business website for Google. The experts of trusted SEO Company in Delhi know how to use the techniques successfully and monitor the presence to prevent ranking from falling down.
In this article, you’ll discover the ways that helps to boost the search engine ranking absolutely for free without making the investment.
Major free tactics that improve the website’s search ranking
- Find the competitive keywords using free online tools
- Publish quality, compelling, concise, and readable content
- Regular updates in content
- Meta data- Meta title, Meta description, Keyword Meta data
- SEO-friendly, user-friendly, and mobile-friendly website
- Image optimization
- Better page loading speed
- Quality links
- Use alt tags in video media and visuals
- Header tags
- Layout and formatting
- Social sharing and promotion
- Website architecture and navigation
- Fix 404 errors
These tactics would help you suitably manage the SEO campaign and give a strong boost to the ongoing plan. Aside these strategies, what a webmaster or online marketer needs are to have some patience and put the efforts constantly. Top ranking cannot be achieved in a day or a week so try with the best strategies at least for some months (3-4).
Top Free SEO Tools
The followings are some of the free SEO tools used widely across the world. All these tools are easy and free to use.
- Google trends
- Screaming frog
- Searchmetrics website analyzer
- txt generator
- Open site explorer
- Responsive design checker
- Ahrefs’s site explorer and backlink checker
- Rank checker
Search engine optimization is an ever-changing trend where new updates occur on a regular basis turning the entire appearance of search results taking the high ranking sites at a bottom. One can never predict what will happen at the next moment. To remain updated with Google algorithm changes, online marketers need to keep an eye on every moment of Google. Therefore, it is recommended for the businesses to choose the affordable and customized SEO Packages in Delhi with the assured result.
Technical and knowledgeable SEO experts help with first page ranking, brand management, traffic generation, and profit-boost. Step by step SEO along with obeying the Google guidelines guarantees the first page ranking with better conversion rate.